Role: Chief Marketing Officer
Perceptor Lead: Mark O’Connor
An ASX listed financial services leader engaged Perceptor to support the search for a new Chief Marketing Officer. The organisation is a significant brand within the sector and is undergoing major transformation—operationally, technologically, and reputationally. They required a modern, digital first marketing leader capable of driving large scale change.
The brief called for a CMO who could:
Lead a digital first marketing transformation
Redesign the marketing operating model
Drive martech modernisation and operationalisation
Strengthen brand strategy across both consumers and financial advisers
Integrate data and insights to deliver improved personalisation and customer experience
This combination of deep digital expertise and enterprise scale leadership demanded a highly targeted and specialised search approach.
Perceptor was selected as the executive search partner due to:
A proven track record recruiting for digital first and transformation focused organisations
Extensive experience partnering with challenger brands across services sectors
Access to Mark O’Connor’s industry leading network, trusted relationships, and deep market insight
This capability positioned Perceptor uniquely to identify senior marketing leaders who specialise in transformation within complex, regulated environments.
Perceptor executed a comprehensive search strategy that included:
Targeting senior marketing talent across financial services and broader customer centric service categories
Identifying leaders with experience in digital transformation, martech, and brand evolution
Activating the international Perceptor Network, engaging candidates and alumni in global markets
This ensured a diverse and highly qualified pool of candidates aligned to the organisation’s transformation agenda.
Following a rigorous evaluation process, the client selected a standout candidate based in the USA who was seeking to return to Australia. This individual brought:
Deep experience in digital marketing and technology enabled transformation
Proven capability leading modern, data driven marketing functions
A strong track record driving customer centric change within large scale organisations
Mark O’Connor managed the search end to end, ensuring alignment, transparency, and momentum throughout the process. The success of the assignment led to Perceptor being appointed to support additional executive search mandates for the client.